Dove's Real Beauty Campaign
December 12th, 6:00-8:00 PM
Shaun Ring Photography / The Serif Group
250 Walton Avenue, Suite 160
Mike Hemingway has been in the advertising industry for over 30 years. He has worked in some of the largest worldwide agencies and some of the most creative. Until recently, he was Worldwide Managing Director of Ogilvy New York.
He has led teams that have created many successful campaigns, for brand such as M&M's, Twix, Martell Brandy. Fosters Lager, Avon, Levis and Kodak among many others. He launched Pantene, the world's biggest HairCare Brand, and gave the world the word 'Pro-Vitamin'!
But he is most well known for creating and leading Dove's Real Beauty Campaign. Mike will be speaking about how the Dove Real Beauty work was created, and why it worked. He will be showing many films, some of which the public has never seen! This campaign was responsible for adding two billion dollars of business. It is the world's most awarded campaign of this century, winning the most Creative and Effectiveness Awards. The positive, free publicity it generated for Dove has been estimated at now being worth over one billion dollars. Dove has been featured on over 100 TV shows around the world, as well as being on Oprah four times.
Free for members, $15 for potential members.