April Program

Thursday, April 19, 2012

Lexington Legends, Whitaker Bank Ballpark

11:30am - 1:00pm

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Please note the place and date are not our usual luncheon day and location !

Sports Branding & Design

with Dan Simon and Joe Bosack

Dan Simon, Studio Simon

As one of the leaders in sports brand identity development, Louisville, Kentucky's Studio Simon has teamed with over 100 professional, collegiate and amateur sports teams, leagues and businesses on the development of comprehensive brand identity systems and numerous other projects to help support and build those brands. Their extensive, international list of clients encompasses virtually the entire sports landscape, including baseball, football, basketball, hockey, golf, horse racing, track and field and cycling, and they have worked directly with leagues and teams to brand the sporting world's biggest events and finest venues.

Studio Simon's portfolio of work in the aforementioned areas includes the official marks for two Super Bowls and two NFL Pro Bowls, the brand identity systems for the 2003-2010 Baseball Winter Meetings and the venue marks for Philadelphia's Citizens Bank Park.

Joe Bosack, The Joe Bosack Graphic Design Co.

President and founder Joe Bosack has been honing his sports branding skills since 1994 when he began his career with the National Hockey League. At the NHL Joe played a pivotal role in the development of numerous league-wide branding efforts as well as those of individual teams. Upon leaving the NHL, Joe accepted a position as art director for Fila U.S.A., where he applied his abilities to help brand and launch a successful new addition to the Fila product line.

In 1998, he founded the Joe Bosack Graphic Design Company, where he continues to apply his skills and abilities to an ever-growing number of national sports clients.



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AAF Lexington
P.O. Box 1815
Lexington, KY 40588-1815'

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Member Spotlight

CheriCheri McMullin
Parkway Developers, Inc.

Visit our Member Spotlight page to learn more about Cheri.
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AAF Lexington is the Lexington, Kentucky chapter of the American Advertising Federation in the AAF 5th District. Our members receive all benefits and discounts of AAF membership.


UPCOMING EVENTS

 More details soon . . . 
 
 
AAF Lexington
P.O. Box 1815
Lexington, KY 40588-1815

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Fax: 859-422-6729